MARKETING

Market Your Listing

Resources to help you market your listing, before, during and after.

Take the Market Your Listing Course at the Marketing Mastery Institute!

Discover how to create compelling property descriptions, showcase properties through photos and videos, utilize social media and email marketing, and use other creative tactics to attract more potential buyers and close more deals.

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Preparing Your Listing

BEFORE YOUR LISTING IS LIVE

LISTING PHOTOGRAPHY

Make sure you work with an approved photographer to get a variety of image styles to make your digital listing pages come to life. 

LISTING VIDEOGRAPHY

Video can showcase a home in an interactive way, illustrating the unique features that will draw in a client in intricate detail. They create fantasy and mystery around the home, going further than a still image.

Creating a strong story about the property is essential to attract in your potential buyer.

Recommendations for strong copy:

  1. Focus on the key selling points: Identify the most attractive features of the property and highlight them in your listing copy. This could include the location, size, layout, amenities, and any unique selling points.

  2. Use descriptive language: Use vivid and descriptive language to help potential buyers visualize themselves in the property. Paint a picture of what it would be like to live there, and use sensory language to bring the property to life.

  3. Be clear and concise: While it's important to be descriptive, you also want to make sure your listing copy is easy to read and understand. Use short sentences and paragraphs, and avoid using jargon or technical terms that could confuse potential buyers.

  4. Use strong calls to action: Encourage potential buyers to take action by using strong calls to action throughout your listing copy. This could include phrases like "schedule a showing today" or "don't miss out on this opportunity."

  5. Proofread and edit: Before publishing your listing, make sure to proofread and edit your copy carefully. Check for spelling and grammatical errors, and make sure your writing is polished and professional. A well-written listing can make all the difference in attracting potential buyers.

Market Your Listing

WHEN YOUR LISTING IS LIVE

SIGN CENTER

Compass Sign Center is a digital tool that allows you to design and order signage faster than ever. Plus, enjoy savings on the panels, riders, and mounts that are central to your business.

LISTING WEBSITE

Listing Websites are a great way to drive traffic, build leads, and impress your clients. Work with the Market to Close Team to get started on a website that captures the beauty of your home. Use the website as a CTA on your print or digital marketing strategies to continue to drive awareness.

PRINT COLLATERAL

There are certain tried-and-true marketing pieces, including show sheets, postcards, and brochures. Your business depends on them. Your clients expect them. But even these are not taken for granted and comprise an integral part of our redefined real estate experience.

EMAIL

When corresponding with your clients digitally, your message should be organized, responsive, and photo-driven. Our modular templates can beautifully announce a portfolio of new listings or offer a comprehensive look at a single home and respond seamlessly to desktop and mobile viewings.

SOCIAL MEDIA

Post Listings On Your Account

  1. Use your own social media to generate exposure for your property

  2. Design options for photos are available here. We’ve created both Just Listed and Just Sold with easy step-by-step instructions.

  3. You can also create a beautiful listing video through Video Studio in Marketing Center.

Marketing property on social media is a great way to impress clients and increase your business’ exposure.

Utilize Compass Social Accounts

Submit your listing to be considered on any regional or national Compass accounts.

PRINT & DIGITAL ADVERTISING

Through the incorporation of white space, patterns, and stunning photography, we develop our listing ads to tell a story. Sleek and stylish, they seamlessly fit within the pages of publications nationwide.

  • We design our ads to not only showcase properties, but to tell a narrative of the lives led within them.

  • Compass runs regularly scheduled listing ads in a plethora of local and national publications.

  • Review national print advertising opportunities including run dates and pricing with your Marketing Advisor.

Sharing Your Success

ONCE THE DEAL IS DONE

Send out marketing materials to your target audience to share your successful close and bring awareness to the great work that you do.

How to Promote your Closing

  1. Direct Mail to building or neighborhood

  2. Social Media Post to share the news with your potential or current clients

  3. Social Media Advertising to share the news with a new audience

  4. Email to connect with your network and share your success

What is your message?

Showcase your success and encourage potential buyers or sellers to work with you. 

Messaging Suggestions include:

    • Client Testimonials

    • Sold X% over asking price

    • Number of transactions completed in building or neighborhood

    • X number of serious offers after only a few open houses

    • Before/After Staging