MARKETING


Postcard Automation

As agents, it is important to stay connected to your previous and prospective clients. That’s why the Compass Marketing team has launched our postcard automation program with the focus of nurturing your sphere. Opt in to have brand-focused postcards sent to your contacts automatically each month. With this program, you can have consistent outreach (without having to think about it!).

  • Key Program Details

    We will send out postcards monthly on your behalf during the time period for which you enroll.

    There is a minimum opt in of 3 months (1 quarter). You can choose which quarter(s) you would like to have postcards sent:

    Q1 (Jan-March) | Deadline to enroll: 12/31/24

    Q2 (April-June) | Deadline to enroll: 3/31/25

    Q3 (July-Sept) | Deadline to enroll: 6/30/25

    Q4 (Oct-Dec) | Deadline to enroll: 9/30/25

    All postcards will include your contact information and logo. Designs are pre-created and are not editable.

    You will upload a CSV of your desired recipients when you enroll.

  • Pricing

    You will be charged a flat fee for the program (based on the number of quarters you sign up for) plus a monthly charge for printing and mailing (based on the number of recipients in your mailing list).

    One-Time Program Fee:

    3-month program fee: $75

    6-month program fee: $120 ($30 savings)

    9-month program fee: $175 ($50 savings)

    12-month program fee: $210 ($90 savings)

    Please note: you will only receive the discounts above if you opt in for that period on your initial sign up. If you choose to enroll for additional months at a later time, you will be charged $75 for each additional 3 months. You can cancel your enrollment at any time, but you will not be refunded the flat program fee. This fee is assessed when you opt in.

  • Printing/Mailing Costs

    Each month you will be charged for the printing and mailing of postcards and we will send a receipt after ordering. The pricing below is dependent on the number of recipients in your mailing list:

    Quantity | Price Per Card

    • 25-49 | 91¢

    • 50-99 | 86¢

    • 100-199 | 83¢

    • 200-299 | 81¢

    • 300-499 | 80¢

    • 500-999 | 77¢

    • 1000-1999 | 73¢

    • 2000-4999 | 68¢

    • 5000-9999 | 66¢

    *This vendor pricing is subject to change without notice.

    After each mailing is ordered, we will send you a confirmation email with your total amount.

    The program fee will be billed through Compass. The monthly printing/mailing charge will be applied to your credit card that is saved in Xpressdocs. Please ensure you have a credit card saved in Xpressdocs:

    Navigate to Xpressdocs through OneLogin

    In the top right corner of the page, click on "profile”

    Click “wallet” then “add new card”

    Add a credit card and save it to your account

  • Postcard Themes

    Each postcard will have a brand or lifestyle-related theme that resonates with a wide audience, no matter where they are in the home buying/selling process.

    VIEW PROOFS HERE

    2025 postcard themes (subject to change):

    • January - Winter’s Here: Protect Your Home with These Easy Steps

    • February - Out with the Old, In with the Organized: Show Your Closet Some Love!

    • March - Breathe Easier This Spring: Allergy-Proof Your Space

    • April - Spring Light, Styled Right: Find the Perfect Window Dressings

    • May - Enjoy the Great Outdoors, No Matter the Size

    • June - Keep Your Home Cool Without Burning Your Budget

    • July - Taste the Sunshine: Delicious Summer Recipes to Try

    • August - Move with Ease – Your Guide to Panic-Free Packing

    • September - Transform Your Space: Fall in Love All Over Again

    • October - Essential Tips for Effortless Home Maintenance

    • November - Less Clutter, More Joy: Create Harmony This Holiday Season

    • December - Set the Scene for a Festive and Cozy Home

FAQ

  • You can enroll via this link.

  • It is important to stay connected with your sphere -- past clients, leads, and other members of your network -- to drive repeat and referral business. With this program, you will be able to connect with your sphere on a monthly basis (without having to think about it!). We will send out postcards each month on your behalf with lifestyle and brand content that can appeal to a wide audience, no matter where they are in the buying/selling process.

  • The program is designed so that you can enroll for 3, 6, 9, or 12 months in 2024, segmented by quarter. You will choose which quarter(s) you would like to enroll in.

    • January, February March (Q1)

    • April, May, June (Q2)

    • July, August, September (Q3)

    • October, November, December (Q4).

    You can skip quarters, but you cannot skip any months in the quarters you choose to enroll in.

  • The postcard automation program has quarterly enrollment. We have four deadlines throughout the year, which is the last day of the month prior to the new quarter:

    • Q1 (Jan-March) | Deadline to enroll: 12/31/24

    • Q2 (April-June) | Deadline to enroll: 3/31/25

    • Q3 (July-Sept) | Deadline to enroll: 6/30/25

    • Q4 (Oct-Dec) | Deadline to enroll: 9/30/25

    You can sign up for multiple quarters at once.

    You will receive a confirmation email within one business day of enrolling.

    You can sign up later in the quarter, but you would forfeit any previous months in the quarter.

  • Yes, you can update your mailing list on a quarterly basis. The deadline to submit your new list is the last day of the previous quarter (same as the enrollment deadlines above). Please email marketingservices@compass.com with your new list.

  • We can allow for minor edits to the back of the postcard.

  • No, only one agent’s information can be on the postcard.

  • They will be mailed the second Monday of each month.

  • When you enroll, please upload a CSV with the following columns:

    • Column A = Full Name

    • Column B = Address

    • Column C = City

    • Column D = State

    • Column E = Zip Code

  • You can cancel at any time; however, the processing fee will not be refunded.

  • Based on the number of months you sign up for, you will be charged a processing fee for our in-house automation system PLUS the cost for printing and mailing your postcards. This printing/mailing cost will be charged each month a postcard is sent on your behalf.

    Pricing

    • 3-month enrollment: $75

    • 6-month enrollment: $120 ($30 savings)

    • 9-month enrollment: $175 ($50 savings)

    • 12-month enrollment: $210 ($90 savings)

    Please note: you will only receive the discounts above if you opt in for that period on your initial sign up. If you choose to enroll for additional months at a later time, you will be charged $75 for each additional 3 months. You can cancel your enrollment at any time, but you will not be refunded the flat program fee. This fee is assessed when you opt in.

    Postcard printing/mailing costs:

    Quantity | Price Per Card

    • 25-49 | 91¢

    • 50-99 | 86¢

    • 100-199 | 83¢

    • 200-299 | 81¢

    • 300-499 | 80¢

    • 500-999 | 77¢

    • 1000-1999 | 73¢

    • 2000-4999 | 68¢

    • 5000-9999 | 66¢

    *This vendor pricing is subject to change without notice.

  • Not at this time, as other states have different legal requirements.

  • Please direct all questions to marketingservices@compass.com.

  • 25 addresses

  • No coating

    Gloss coating (free)

    Glossy appearance enhances color contrast to make photos and vibrant colors pop.

    Matte coating (+15¢ per card)

    Matte finish boosts image contrast, while eliminating glare to provide a unique appearance.

    Gloss Postal ProtectⓇ (+35¢ per card)

    Glossy appearance enhances color contrast to make photos and vibrant colors pop. The Postal Protect® enhancement helps safeguard your materials from potential damage when the post office processes your mail. Requires one additional day production time.

    Soft Touch Postal ProtectⓇ (+45¢ per card)

    Soft Touch provides a velvety feel and eliminates glare to provide a luxurious finish. The Postal Protect® enhancement helps safeguard your materials from potential damage when the post office processes your mail. Requires two additional days production time.

  • Yes, you will need to re-enroll each year.

  • You can export your CRM (make sure all fields are filled) or use an external list creation service.