MARKETING
Marketing Mastery Institute
Welcome to the Marketing Mastery Institute, the premier resource for Compass real estate agents who want to take their marketing skills to the next level.
What is the Marketing Mastery Institute?
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Unlike Compass Academy, which focuses on the platform, the Marketing Mastery Institute is a marketing-designed curriculum that takes fundamental marketing principles and relates them to real-world use cases. Through strategic and thought-provoking prompts, you’ll apply what you learn in class and put them into practice to help build your business.
The classes are designed to be short, self-paced and easily digestible, so you not only understand the marketing methods that you’ll be utilizing, but how and why those methods drive results.
Monthly Virtual Classes
Join us for our Virtual Workshops on the third Thursday of every month.
In-Office Workshops will be held in select offices across the Midstates region.
Please view the Marketing Mastery Institute Calendar (linked below) for all upcoming classes and event details.
Featured Online Classes
Take Our Online Classes At Your Own Pace!
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Take Advantage Of Your Compass Agent Profile
Curious what you should put on your Compass Agent Profile?
In this class, we’ll cover:
- Why should I update my Agent Profile?
- What can I put on my agent profile?
- How do I update it?
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Getting Smart About SEO
Curious about SEO and how you can improve yours?
In this class, we’ll cover:
- Review What We Know About SEO
- 5 Ways To Improve Your SEO
- How Do I Know if My SEO is Working?
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Feeling Confident About Content Creation
What are Content Buckets and what are ways other posting tips?
In this class, we’ll cover:
- What are the advantages of content creation and why is it important?
- How do I get started with creating and posting my own content
- When and how often should I post content?
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Leveraging Marketing Center's Tech
How do I create things in Marketing Center?
What We’ll Cover:
- Maximize Compass’ tech to make it work for you with expert tips to help elevate your marketing while saving you time.
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How Do I Use Xpressdocs?
Leveraging Xpressdocs for Success
What We’ll Cover:
- What type of farming lists can I pull from Xpressdocs?
- How can I use the platform to vet my addresses?
- How to pre-scheduling your content to foster accountability.
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Compass Branding And How To Use It
What are the rules of Compass Branding?
In this class, we’ll cover:
- Globally recognized brands and what makes them stand out.
- The key elements for Compass’ Brand.
- Utilizing Compass’ Brand for your success.
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Preparing Your Listing For Market
How can I optimize pre-marketing my listing?
What We’ll Cover:
- How to Prepare Your Listing Before Launch
- Pre-Marketing with Compass
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Your Listing Marketing Guide
How should I market my listing?
What We’ll Cover:
- Key marketing tactics for live listings
- Marketing a sold listing
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Creating A Listing Strategy
How do I create a marketing strategy?
What We’ll Cover:
- Positioning your listing in the marketplace
- Identifying and understanding your target audience
- Selecting tactics that make sense
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Creating A Luxury Listing Strategy
How can I market a luxury listing?
What We’ll Cover:
- Elevating your marketing for luxury listings
- Luxury Division Exclusive Offerings